Coookie Policy


Cookies are texts strings which act as computer markers sent by a server (the Website service in this case) to the user's device (normally an Internet browser) when the user accesses a given page of a website. Cookies, which may also be set by different websites to the one the user is visiting (“third party cookies”), are automatically stored by the browser and retransmitted to the server which generated them each time the user accesses the same web page. In this manner, for example, cookies facilitate access to several web pages in order to improve the user's browsing (or allow storage of pages visited or other specific information, such as the most frequently consulted pages, connection errors, etc.), or allow profiling. For easy and complete use of a website, the user should therefore configure their browser to accept these cookies.

Browsers are often set to accept cookies automatically. However, users can change the pre-set configuration, to disable or delete cookies (each time or once and for all), although this could prevent optimal use of certain areas of the website. It is also possible to check the cookies modes and types stored on your browser by changing its cookie settings.

Characteristics and purposes of cookies

Our Website uses the following categories of cookies, which may belong to Barilla or to third parties:

  • I. Technical and functionality cookies:
    a) Technical cookie:

    These cookies assist you in browsing the Website and using its functions. Technical cookies include what are called "strictly necessary" cookies, which enable functions without which the Website cannot be used in full, or “performance cookies”, which improve the Website functions.
  • b) Functionality cookies:
    These cookies allow the Website to remember your choices (such as the language or your geographic location) and propose them again on subsequent accesses,in order to provide better and customised services (they can be used to propose similar contents to those you have requested in the past, for instance).
  • II. Profiling cookies:
    These cookies are used to send advertising messages and services in line with the preferences you have shown.
  • In particular, they are used to offer you advertising and services potentially reflecting your interests, and also to create individual profiles based on your tastes, preferences and consumption choices, as detected during browsing of the Website or by comparison of your activities via the browser. They are used, for example, to limit the number of times a given advert is shown, or to understand how effective an advertising campaign is from the frequency of views of the relative advert.

Description of the methods of consenting to installation of cookies

On your first access to the Website, you will see a banner with brief information containing the link to this extended policy, where you will find further information on the cookies installed by the Controller and by third parties. This extended policy contains more detailed information on the description and characteristics of the various types of cookie and also allows you to decided independently which cookies you want to authorise.

Your consent is not required for the use of technical and analytical cookies. However, you can disable them using the procedure described in the paragraph “How to enable and disable cookies in your browser”.

Your consent is required for the use of profiling cooking, which are used to send you adverts and services in line with your tastes, preferences and consumption choices.

By browsing the Website, you consent to use of cookies, including profiling cookies. However, you can edit your cookies preferences at any time, also denying consent to use of any cookie (including cookies installed by third parties) in the table below.

The table below describes the cookies sent to your browser when you access the Website. The table is revised up to […..]; any subsequent reviews will always be published on this page.

Barilla cookies

  • Technical Gigya Cookie with expiration time extended until manual cookie deletion.

Analytics Cookie

  • Google Analytics.

Third-party cookies

  • Cookie Doubleclick
  • Cookie NeoData
  • Cookie Facebook
Links are provided below to the documents and consent forms of third parties who are independent controllers, through which you can obtain more information and manage and disable said cookies.

Google Analytics

This Website uses Google Analytics, a web analysis service supplied by Google, Inc. ("Google"). Google Analytics uses cookies, i.e. text files which are stored on your computer to allow analysis of how you use the Website. The information generated by cookies on your use of the Website will be transmitted to a Google server, where it will be stored. Google will then use this information to analyse your use of the Website, to prepare reports on the Website and to provide further information to the Website operator on use of the Website and use of the Internet. Google will not associate the IP address transmitted by your browser in Google Analytics with any other data possessed by Google. You can prevent storage of the cookies by editing your browser's software settings, but this could result in the Website functions being less personalised in terms of your preferences. You can obtain more information on the data created by Google Analytics at:; you can also prevent Google from recording the data produced by the cookies and relating to your use of the Website (including your IP address) and also from processing said data, by downloading and installing the plug-in of the browser available at the following link: By using the Website, you consent to Google processing your data, as the independent controller, with the methods and for the purposes indicated in the Google privacy policy relating to Google Analytics, which is accessible at the following link:

How to enable and disable cookies in your browser:

You can stop your browser from accepting cookies. However, this could make access to certain functions of pages of the Website more difficult or impossible.

The methods provided by the main browsers to block acceptance of cookies are show below:

Internet Explorer




Further methods for disabling analytical and profiling cookies:

In addition to disabling and/or deleting cookies through your browser settings, you can also disable and/or delete individual analytical and profiling cookies by accessing the following websites:
  • to disable Google Analytics
  • Cookie di Doubleclick: visitate per la cancellazione dei cookies erogati dalla piattaforma di Doubleclick.
  •, a website managed by the European Interactive Digital Advertising Alliance (EDAA), for deletion of other cookies for users located in the European Union,
  •, for deletion of other cookies for users located in the United States of America. These websites are not managed by the Controller, who therefore accepts no liability in relation to the respective contents.